Who can best communicate international development to the British public?

Who can best communicate international development to the british public
December 2020

In this report, the Development Engagement Lab investigates the traits and characteristics that make for effective messengers in overseas aid and development campaigns. Findings from this study offer robust, evidence-based insights on how messengers are received and rated by audiences in Great Britain, identifying effective messengers for fundraising appeals as well as advocacy efforts, and signpost how future aid and development campaigns might be designed to maximise public engagement. To download the pdf, scroll down and click the link.

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GB Who can communicate international development? Effective Messengers
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We believe our research and insights will transform the way development organisations communicate and campaign, bridging the gap between academic research, policy, and public sentiment. Our mission is to empower development professionals with evidence-based strategies for resonant and impactful engagement.
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