DEL In Brief: Communicating in a pandemic: Messages that resonate with the U.S. public

Del in brief communicating in a pandemic messages that resonate with the u s public

July 2020

 

In this In Brief, we share insights from the U.S. public in response to 79 statements from US development organizations. Using organizations’ messages and statements from key public figures, we share which messages–relating to the immediate pandemic response, as well as those central to organizations’ work–resonate with the American public. The first link below will download the In Brief, the second will download the full interactive list of messages, split by income, gender, political affiliation, age, ethnicity, etc. Data was collected in June 2020. To download the pdf, scroll down and click the attachment. To download the raw data from DEL@Dataverse, click here.

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In Brief 5 Communicating in a pandemic: Messages that resonate with the U.S. public

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We believe our research and insights will transform the way development organisations communicate and campaign, bridging the gap between academic research, policy, and public sentiment. Our mission is to empower development professionals with evidence-based strategies for resonant and impactful engagement.

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