Power of Activation: Effect of images in global poverty campaign appeals in Germany

Power of activation effect of images in global poverty campaign appeals in germany

October 2023

This data examines the use of imagery in charity campaign appeals to raise money for global poverty reduction and its effect on the German public. It addresses the impact and effect of imagery tropes, studies the activation, reactions and actions spurred by imagery, and defines the emotional spectrum of the German public’s engagement with imagery in charity appeals. It was presented on Wednesday, 18 October in Berlin, Germany. To download the presentation, scroll down and click the link. To download the raw data from DEL@Dataverse, click here.

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DE Sandbox October 2023

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