December 2020
Where do the British public get their news and information from, in general? What are their key ‘touchpoints’ when it comes to global development issues?
• The first half of this presentation reports the topline findings from our bespoke media survey of British public media consumption, attitudes and practices. It reports data in the aggregate and independent of attitudes or engagement with global poverty.
• The second half of the report looks at four key audiences for development organisations – core supporters, marginally engaged aid sceptics, informed but inactive & cosmopolitan non-supporters – and profiles their top media sources, top brands and charities, interests, who they follow, and their socio-demographic profile. These profiles are intended to help organisations understand and find audiences of interest.
Data was collected in October 2020. To download the pdf, scroll down and click the link.
