Are charities doing enough to tackle public skepticism?

October 2019

This animated short tells the story of how charities’ use of negative images in donation appeals appears to have affected long-term giving in the United Kingdom and asks a simple question: What, if anything can the sector do to buoy the public’s outlook on the fight against global poverty?

Created by Creative Media at the University of Birmingham. Paid for by the University of Birmingham College of Social Science.